I love how big businesses, especially in the Fortune 50 set, are starting to “get the hint” when it comes to social media.
For too long, large corporations have shunned new media in favor of more traditional methods (television, print, and radio). The larger the company, the more they cannot afford to miss the opportunities that social media offers such as:
What do you do when someone makes a fake social networking page about you, posting what you believe to be defamatory statements to your character? Why, you sue Twitter of course!
At least that’s what Tony La Russa, manager of the St. Louis Cardinals is doing. LaRussa, who operates ARF – Animal Rescue Foundation – believes that the comments posted by the anonymous account holder are so defamatory they’ve negatively impacted his name and branding – something he considers his trademark. In turn, he has filed suit against Twitter claiming they denied him the opportunity to have the account pulled from the site and reclaim his good name. According to the tort complaint filed in Superior Court of California, Mr. La Russa is suing for general damages for injury to his trademark (his name), damages for emotional distress and mental anguish, order barring Twitter from the use of his mark and takedown of the account, attorney’s fees and costs, and exemplary damages.
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